Yasushi Masuda
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- Yasushi Masuda

Yasushi Masuda
Professor / Doctor of Economics (Saitama University)
Fields of specialization
- Linguistic management (Management by ‘Katari (Antenarrative)’ )
- Motivation theory
- Organization theory
- Organizational learning theory
- Business development
Supported topics
- Management
- Organizational development/change
- Management strategy/business planning
- Human resource development
- Management development
- Successor development
Research themes
Practice of research = management of organization that discovers = constructs the future
- Methods for creating innovations by Japanese people using the Japanese language for the world
- Management by ‘Katari (Antenarrative)’ (motivation, organizational development/change, and strategy)
Research keywords
- Management
- Linguistic management (Management by ‘Katari (Antenarrative)’)
- Motivation
- Organization
- Organizational learning
- Business development